fbpx
Open post
Tips on how to prepare your manuscript for the book designer.

Preparing Your Manuscript for the Book Designer

So you've finished writing your book and are ready for the layout and design stage. Before you send it off to your formatter there's a bit of "house cleaning" to do first to ensure that they can clearly see and understand the formatting needs of your book. Remember, the designer is not as familiar with your content as you are, so preparing a clean document to send to them saves time (and cost) and helps eliminate guess work or misunderstanding of how an item is intended to look on the page.
So! roll up your sleeves and get ready to clean up your working document.

Tips for preparing your manuscript
for the book designer.

  • Send the final and complete manuscript in Microsoft Word. Including all the front matter, the book block and any back matter. If your chapter has titles, include a table of contents, but don’t add the page numbers. This is one of the last things your designer will do after all of the text is set.
  • Organization and consistency is key. Manuscripts that are complex, especially non-fiction can become messy very quickly and, if not organized properly, can make it difficult for your designer to know how to proceed. So make sure that each element, such as chapter titles, section titles, each level of subheads and bullets, quotes, or other similar content is formatted the same throughout.
  • Make sure the information hierarchy is clear. For example, with part titles and numbers, chapters titles and numbers, sub-heads, and sub-sections it is important to make sure each of these elements is formatted the same way throughout the manuscript - and each are different from one another. The idea is to make it so the designer can easily spot the distinct parts and format them accurately.
    • For example: Format all part titles bold and 24 points, then make all chapter titles bold and 20 pt, so when the designer looks at your Word manuscript, they can easily see that those two items are not the same thing.
    • The same would be true for subheads. To indicate which is which, maybe format level one subhead as bold and 14 points, and then perhaps make level two subheads italic and 12 points.
  • If you’ve used unusual characters, foreign letters or words or other symbols, point these out to the designer.

Format the manuscript simply

  • Use only one font throughout the manuscript. Times New Roman is just fine. It can be used for everything - the chapter titles, subheads, everything. If a complimentary font is desired, this will be communicated before the project starts and the designer will apply it appropriately in their professional layout software.
  • Use of bold and italic is perfectly okay. The designer can easily see and retain that formatting.
  • Tables should be formatted simply with no extra spaces or tabs in the cells
  • If there is a pull quote or a boxed text feature, indicate this in your manuscript by typing [boxed text starts here] before the text that should be boxed, and [boxed text ends here] after that text.

Things to avoid:

  • Tabs or multiple spaces to indicate indents.
  • Double spaces after periods.
  • Hard returns. These are not "real" paragraphs and usually happen on accident when you press shift + enter to force text to drop to the next line. If these exist in your document its hard to tell if you meant to start a new paragraph or you simply wanted a specific word to be on the next line.
  • Make sure to hit the enter key once after a paragraph.
  • Multiple fonts. Please only use one font for your entire manuscript. Your designer and you will discuss fonts before your project begins.
  • Text boxes or Word art. These are available as formatting tools in Microsoft Word, but will not translate well upon import to professional layout software. If you need something special such as boxed text or other special formatting use the method described above to show your designer where it should be placed and speak with them to communicate your intention.
  • Microsoft Word is not a great layout tool. As much as you may want to, please don’t try to predesign the pages in book form. This is your designer's job and all your hard work will only have to be stripped out of the manuscript before it can be worked with in professional layout software.

Images:

  • Do not place images into your Word Document. Instead include the image name and its caption in your manuscript in the area where the image should appear.
    • For example: [imagename.jpeg, caption text]
  • Send the high resolution files (minimum 300dpi) in a zip file to your designer separately.
  • Name your images with the chapter number and something short that describes what is in the image.
  • Make sure you have permission to use any photo that you send. Do not send images that you find in a Google search. These will likely not be high enough resolution and you probably won’t have the necessary permissions to use them in your book.
  • If you need stock photos ask your designer for a trustworthy site to find the image you need. The price can range all the way from free to much more expensive, but generally you can find what you need for only a few dollars.
Pro-Tip: If your book has several images, provide a separate document to your book designer that has a list of every chapter and the images that should appear within each of those chapters. For each image, list the name and order of appearance.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post
Understanding book returns

IngramSpark’s Book Returns Explained

When setting up your title on Ingram Spark, have you found yourself confused about the return options and their associated costs?
First, let's understand what book returns are and why they exist. Ingram Spark has the option to allow booksellers to return books. The book seller buys books to sell and if those books aren't selling, they need to be able to return them.
As a business owner they make calculated risks when determining which books to stock. A new or unknown author is more of a risk than an author with an established repertoire. Booksellers are more likely to take that risk on a new author if they can return those books if they don't sell.
If you, the publisher, choose to allow returns, please note that there are costs associated with that option. Therefore, it is very important to understand each option so you can make the right choice for your situation.
When you opt to allow returns IngramSpark will charge you for the wholesale cost of returns plus any applicable shipping and handling fees.
The three choices for book returns available to you on IngramSpark are:
  1. No or Non-Returnable: IngramSpark will not accept returns from booksellers.
    • Cost to you: none.
    • IngramSpark will not accept returns from booksellers.
  2. Yes – Deliver: Your titles will be sold on a returnable basis. If the book is returned it will be shipped back to you. (This return option is only available for books sold in the United States or Canada).
    • Cost to you: Wholesale cost of the book + $2.00 per book shipping and handling charge (when returning to a US address) or $20.00 per book shipping and handling charge (when returning to a non-US/international address) Be careful with this option as the costs can potentially add up quickly.
    • Book returns will be deducted from your publisher’s compensation for sales in the month that the return is shipped to the publisher.
  3. Yes – Destroy: Your titles will be sold on a returnable basis. If the book is returned they will be shipped back to IngramSpark and destroyed.
    • Cost to you: Wholesale cost of the book. No shipping & handling. This is the preferred choice of many authors.
    • Book returns will be deducted from your publisher’s compensation for sales in the month that the returns are received from the retailer.
The opportunities and risks that these options enable should be weighed out with your goals for your book. Some say that if you are not marketing heavily to bookstores they will be less likely to order a book from a new author and in that case, it may not be worth the financial risk to allow returns. On the other hand the much larger reach that a bookstore will most likely have over yours may be worth lowering their risk to carry your book by allowing returns.
Learn even more about book returns by visiting 
IngramSpark's helpful website.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post
BISAC subject codes

BISAC Subject Codes

BISAC Categories: Help your reader find your book!

When it comes to self publishing, properly categorizing your book is critical when it comes making sure your reader can find it. To assign specific subject codes to your book you'll use the BISAC (Book Industry Standards and Communications) subject codes. These are codes that the whole book industry, from bookstores to libraries, use to understand where your book fits on their shelves so that readers can easily find it.
These codes are updated periodically and the most recent list was published in December of 2020. According to the BISG.org blog, "This year’s update added 155 codes and modified 123 literals, with two inactivations across more than half of the 54 top-level sections. A total of 23 sections had at least one addition to the code list."
You can assign BISAC subject codes to your book in several places including in your ISBN setup, IngramSpark and KDP. There are literally hundreds of BISAC codes and it's important to get as specific as possible. For example, if you're writing a business book for nonprofits, you have these options for categorizing your book:
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / General
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Finance & Accounting
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Fundraising & Grants
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications

Pro Tip: Did you know that BISAC categories are different than Amazon Categories?

When you make your category choices in KDP, those are BISAC categories and Amazon uses those to decide which Amazon category to put your book in. In this initial set up you can only choose two categories, however you can easily request that Amazon increase the number of categories that they place you in by simply contacting them through your Author Central account.

Choosing the right BISAC categories is very important. Your choice factors into everything from appearing in keyword searches to where your book sits on the shelf. Visit the Book Industry Study Group website to view the full list of subject codes.

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post
Metadata for authors

Metadata – The Key to your Book’s Online Discoverability

Increase your book's discoverability with metadata!

Do you find yourself wondering how people will find your book after it is available for sale? A large and critical part of the answer is metadata. Understanding metadata and applying it properly is extremely important in the discoverability of your book.
What is metadata anyway?! It's kind of a mysterious and strange, "techy" sounding word that seems like it might be hard to apply. In short, metadata is data that provides information about other data. (Is that enough "datas" for you?) In the case of your book, it is all of the information that describes your book and includes these categories:
  • Title
  • Subtitle
  • Author Names
  • Description
  • Editorial Reviews
  • Author Bio
  • Keywords
  • Categories
  • Product details
  • Community Reviews
Google, Amazon and other sites have powerful technology that analyses all of this data so that it can show users of their services the most relevant content possible. All of the pieces of metadata that you assign to your book work together to help online sites know to show your reader your book. It then will help that reader determine if they want to read and ultimately purchase your book. So you can see why it is very important that each metadata category be fully and accurately filled out.
 
 

10 Tips for Selecting Keywords

  1. You're metadata will be used in many places, so keep a master document on your computer so you have it handy when you need it. This method also makes it easy to add to and keep your metadata current.
  2. In KDP you can choose up to 7 keywords and phrases, but have a list of 10-20 strategically chosen high quality keywords and phrases on hand.
  3. Keep them generic words that readers would use when searching.
  4. Don't repeat words in the title & subtitle - they are already taken into account by search engines.
  5. Include synonyms and spelling variations.
  6. Don't include misspellings. Amazon will offer alternate spelling of misspelled words to the searcher.
  7. Make your keywords specific to your book. They should not include other author names or titles.
  8. Do use search words and phrases that readers will use together to find your book and enter them in a logical order.
  9. If your book is about a specific location be sure to include that.
  10. It's also good to know that keywords work together with your chosen BISAC category and may increase your books' discoverability. So get as specific as possible with your BISAC categories because they are used by many companies throughout the supply chain to categorize books based on topical content. We'll explore more about BISAC Subject Codes in a later newsletter.

Pro Tip: If you run out of ideas for keywords, take a look at your reviews! Your readers may use some great words to describe your book.

  • If you don't have any reviews, check out a similar author and see how their readers describe their book.
While it does take some careful research to find great keywords, it is well worth your time and effort to find and compile relevant and specific keywords. You can then consider how these keywords may be used to form a high quality book description that further increases the chance that readers will be shown your book when they perform their searches.

For more information you can check out this helpful video from KDP University, and Ingram Spark's Free Online Self-Publishing Course.
 

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post
Amazon Author Page

Do you have an Amazon Author Page?

Set up your Amazon author page to promote your book!

Did you know that you can have your own author page on Amazon? Yes you can - and it is pretty easy to set up. It only takes a few minutes and it's free!
Amazon Author Central enables authors to utilize the Amazon author page as a way to connect with readers. The Amazon author page is a valuable marketing tool that you can personalize. It's essentially a landing page on Amazon where readers can learn about you, see all the books you've published, see your recent blog posts if you have one, follow you and more.
Here's a list of the things that you can add to your page:
  • Books: After claiming your page you'll need to add your books to it by searching for the title or ISBN.
  • Bio: Use this section to enter a short bio. Make sure to include your website if you have one. Some people use this area to list upcoming events, new release dates, their social media links and contact email. Get creative!
  • Photos: You can upload multiple images. Include a professionally taken photo of yourself so people can see you and any other images that are relevant to you or your books.
  • Videos: If you have created a book trailer or have other videos that help you connect with your audience upload them here.
  • Blog: Do you have a blog with an RSS feed? Be sure to include it on your author page. Whenever you update your blog, the blog teasers that appear on the author page on Amazon update automatically, within 24 hours of being posted on your blog.
  • Customized URL: An author page URL is an easily shared link to your page on Amazon.com. It can be customized with whatever you wish it to be as long as it hasn't been taken by another user. In that case you'll need an alternative. Use your author page URL in your email signature, blog posts, Facebook posts and tweets.

Pro Tip: Write under a pen name? You can manage up to three pen names within a single Amazon Author Central account.

Amazon Author Central is an easy to use, valuable marketing tool for creating credibility, and driving sales of your books. To get started sign in with your amazon account here: https://authorcentral.amazon.com/
 
 
 
 

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post

The Chapter Opening Page in Book Design

Elements and design choices to consider when designing a chapter opening page.

The first page of each chapter is one of my favorite things to design. This is one place where the tone of your book and its subject matter can be visually communicated. The design of these pages can range from very simple to more elaborate design choices that spread across two pages.
The Chicago Manual of Style says that each chapter normally starts on a new page, and can sit on a verso (left) or recto (right) page, although the first chapter almost always starts on a recto.
Some elements that you can expect to see on a chapter opening page are:

  • Chapter Number (the word chapter is often omitted)
  • Chapter Title
  • Subtitle (if there is one)
  • Epigraph (if there is one)
  • Drop folios (or no folio)
  • No running heads
  • The design of this page can vary greatly and should reflect your book's subject matter and tone. The right choice for you may be incredibly simple and understated with only the chapter title or number, or it could be more lively and contain graphics and other relevant display items.
    Some possible elements for the chapter opening page design include:

  • Ornamentation or graphics
  • Illustration
  • A font complimentary to the body text and expressive of the feeling of the content
  • A font that echoes the font choice on the cover
  • A drop cap in the first paragraph of text
  • Italics or small caps on the first line of the first paragraph
  • Whichever design style that you choose for your chapter opening page, it is important that it does not distract the reader from their reading flow. Beautifully designed chapter opening pages can be enjoyable to the reader and a refreshing pause before diving into the next section of text.
    Below are a few examples of chapter opening pages that I've recently designed.

    Train Traffic chapter opening page design
    Life is a Fifteen Round Fight chapter opening page design
    When I work with you to design and format your book interior we will spend some time together before the project begins so that I can learn about your book and any style preferences or ideas that you have. Using this information I then go to work making that vision come to life. Depending on the project I will present a couple different options for the interior design that you can choose from so that you can see the possibilities and refine it to reflect what is best for your book.
    Please email to set up a consultation to design your self published book!

    Want more tips like this? Subscribe to my monthly book design newsletter.

    Help for Independent Presses

    Book Design & Production

    Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

    Open post

    Paragraph Separators in Book Page Design

    For when you need a pause or a shift in your narrative.

    When you need to indicate a pause, a passage of time, or a scene change within a chapter of your book use a paragraph separator. This is a visual cue to your reader that something has changed. A paragraph separator can be as simple as an extra line space between two paragraphs, a series of three or four asterisks (*) separated by an em or en space, or they can be a little more graphic with the use of an ornament.

    Margaret Turner Taylor's latest book, Traveling Through the Valley of the Shadow of Death, is a historical fiction spy thriller set in WWII Germany. When choosing an ornament to use for paragraph separation in this book I chose the ornament below that also seems representative of the style of the subject matter.

    Ornaments are like little Easter eggs hidden within many common fonts. To find them you'll need to view the full set of characters, known as glyphs, contained within the font. If you have a layout program such as Adobe InDesign the ornaments can be found in the glyphs panel. In Microsoft Word they can be found in the Insert > Symbol menu.

    For the ornament used in Margaret's book I used a font that I purchased called Type Embellishments Two. This set, as well as Type Embellishments One, is made up only of ornaments. I love scrolling through them to choose just the right look for the book that I'm working on. Below is a sampling of some of the ornaments found in this typeface as well as some that you will find hidden in common fonts that may already live on your computer.
    Ornament glyphs in font sets
    Samples of ornament glyphs in different font sets.

    Want more tips like this? Subscribe to my monthly book design newsletter.

    Help for Independent Presses

    Book Design & Production

    Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

    Open post

    Finding Creativity in the Pause

    Dear Friend and Reader,
    I truly hope that this finds you and your family healthy and well. During this time of isolation and social distancing that is, understandably, very difficult for many, I have never been more grateful that I work from my home office. For some this time has provided a measure of relief from the daily grind, which can feel very rigid, and has opened up some space to pause, recharge, and put attention on (often creative) things that usually get pushed to the side.

    There has been little to no down time for me as authors are utilizing this rare window of space to focus on writing and getting their books published, but I do recognize the importance of pressing pause on the stream of the routine of life.

    For me this often lets the relentless chirping of thoughts, the rigid boundaries of schedule and emotionally challenging need to "keep it all together" settle and quiet down. It allows a little breath to move and within that I find what feels like authentic creativity. I've rarely been successfully creative when it's been pushed, forced or rushed. In my experience, creativity is a slow moving and evolving creature that only reveals itself when unencumbered by demand, distraction, and preoccupation.

    So, if you are in Missoula and see me out walking the neighborhood on a sunny weekday afternoon, this is probably why. I just needed a pause.

    Want more tips like this? Subscribe to my monthly book design newsletter.

    Help for Independent Presses

    Book Design & Production

    Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

    Open post

    Personalize your book

    Make it special! Personalize it.

    Did you know that Ingram Spark allows you to create and send personalized copies of your book. It's easy to do, inexpensive at only $1 per book, and is a great way to add a special touch when you want to.

    Choosing this option adds one additional page with your personalized content and inserts it as the very first page of your book at the time it’s printed. It will only be added to that specific book and not books that are ordered through other retailers. You can add text and even an image! Simply click “Personalize It!” when placing your order.

    Some ideas offered by Ingram Spark include:

    • One-Off Dedications, such as a special inscription for a friend or give-away winner.
    • Letters to Readers - think book club members.
      or
    • Commemorate an Occasion, such as an event where you will be speaking or your books will be available for sale.

    There are many possibilities and ways to get creative!

    Want more tips like this? Subscribe to my monthly book design newsletter.

    Help for Independent Presses

    Book Design & Production

    Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

    Scroll to top