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Tips on how to prepare your manuscript for the book designer.

Preparing Your Manuscript for the Book Designer

So you've finished writing your book and are ready for the layout and design stage. Before you send it off to your formatter there's a bit of "house cleaning" to do first to ensure that they can clearly see and understand the formatting needs of your book. Remember, the designer is not as familiar with your content as you are, so preparing a clean document to send to them saves time (and cost) and helps eliminate guess work or misunderstanding of how an item is intended to look on the page.
So! roll up your sleeves and get ready to clean up your working document.

Tips for preparing your manuscript
for the book designer.

  • Send the final and complete manuscript in Microsoft Word. Including all the front matter, the book block and any back matter. If your chapter has titles, include a table of contents, but don’t add the page numbers. This is one of the last things your designer will do after all of the text is set.
  • Organization and consistency is key. Manuscripts that are complex, especially non-fiction can become messy very quickly and, if not organized properly, can make it difficult for your designer to know how to proceed. So make sure that each element, such as chapter titles, section titles, each level of subheads and bullets, quotes, or other similar content is formatted the same throughout.
  • Make sure the information hierarchy is clear. For example, with part titles and numbers, chapters titles and numbers, sub-heads, and sub-sections it is important to make sure each of these elements is formatted the same way throughout the manuscript - and each are different from one another. The idea is to make it so the designer can easily spot the distinct parts and format them accurately.
    • For example: Format all part titles bold and 24 points, then make all chapter titles bold and 20 pt, so when the designer looks at your Word manuscript, they can easily see that those two items are not the same thing.
    • The same would be true for subheads. To indicate which is which, maybe format level one subhead as bold and 14 points, and then perhaps make level two subheads italic and 12 points.
  • If you’ve used unusual characters, foreign letters or words or other symbols, point these out to the designer.

Format the manuscript simply

  • Use only one font throughout the manuscript. Times New Roman is just fine. It can be used for everything - the chapter titles, subheads, everything. If a complimentary font is desired, this will be communicated before the project starts and the designer will apply it appropriately in their professional layout software.
  • Use of bold and italic is perfectly okay. The designer can easily see and retain that formatting.
  • Tables should be formatted simply with no extra spaces or tabs in the cells
  • If there is a pull quote or a boxed text feature, indicate this in your manuscript by typing [boxed text starts here] before the text that should be boxed, and [boxed text ends here] after that text.

Things to avoid:

  • Tabs or multiple spaces to indicate indents.
  • Double spaces after periods.
  • Hard returns. These are not "real" paragraphs and usually happen on accident when you press shift + enter to force text to drop to the next line. If these exist in your document its hard to tell if you meant to start a new paragraph or you simply wanted a specific word to be on the next line.
  • Make sure to hit the enter key once after a paragraph.
  • Multiple fonts. Please only use one font for your entire manuscript. Your designer and you will discuss fonts before your project begins.
  • Text boxes or Word art. These are available as formatting tools in Microsoft Word, but will not translate well upon import to professional layout software. If you need something special such as boxed text or other special formatting use the method described above to show your designer where it should be placed and speak with them to communicate your intention.
  • Microsoft Word is not a great layout tool. As much as you may want to, please don’t try to predesign the pages in book form. This is your designer's job and all your hard work will only have to be stripped out of the manuscript before it can be worked with in professional layout software.

Images:

  • Do not place images into your Word Document. Instead include the image name and its caption in your manuscript in the area where the image should appear.
    • For example: [imagename.jpeg, caption text]
  • Send the high resolution files (minimum 300dpi) in a zip file to your designer separately.
  • Name your images with the chapter number and something short that describes what is in the image.
  • Make sure you have permission to use any photo that you send. Do not send images that you find in a Google search. These will likely not be high enough resolution and you probably won’t have the necessary permissions to use them in your book.
  • If you need stock photos ask your designer for a trustworthy site to find the image you need. The price can range all the way from free to much more expensive, but generally you can find what you need for only a few dollars.
Pro-Tip: If your book has several images, provide a separate document to your book designer that has a list of every chapter and the images that should appear within each of those chapters. For each image, list the name and order of appearance.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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Understanding book returns

IngramSpark’s Book Returns Explained

When setting up your title on Ingram Spark, have you found yourself confused about the return options and their associated costs?
First, let's understand what book returns are and why they exist. Ingram Spark has the option to allow booksellers to return books. The book seller buys books to sell and if those books aren't selling, they need to be able to return them.
As a business owner they make calculated risks when determining which books to stock. A new or unknown author is more of a risk than an author with an established repertoire. Booksellers are more likely to take that risk on a new author if they can return those books if they don't sell.
If you, the publisher, choose to allow returns, please note that there are costs associated with that option. Therefore, it is very important to understand each option so you can make the right choice for your situation.
When you opt to allow returns IngramSpark will charge you for the wholesale cost of returns plus any applicable shipping and handling fees.
The three choices for book returns available to you on IngramSpark are:
  1. No or Non-Returnable: IngramSpark will not accept returns from booksellers.
    • Cost to you: none.
    • IngramSpark will not accept returns from booksellers.
  2. Yes – Deliver: Your titles will be sold on a returnable basis. If the book is returned it will be shipped back to you. (This return option is only available for books sold in the United States or Canada).
    • Cost to you: Wholesale cost of the book plus an additional per-book shipping and handling fee. These costs can add up quickly if multiple copies are returned. Check IngramSpark’s current return policies and fees for the latest information.
    • Book returns will be deducted from your publisher’s compensation for sales in the month that the return is shipped to the publisher.
  3. Yes – Destroy: Your titles will be sold on a returnable basis. If the book is returned they will be shipped back to IngramSpark and destroyed.
    • Cost to you: Wholesale cost of the book. No shipping & handling. This is the preferred choice of many authors.
    • Book returns will be deducted from your publisher’s compensation for sales in the month that the returns are received from the retailer.
The opportunities and risks that these options enable should be weighed out with your goals for your book. Some say that if you are not marketing heavily to bookstores they will be less likely to order a book from a new author and in that case, it may not be worth the financial risk to allow returns. On the other hand the much larger reach that a bookstore will most likely have over yours may be worth lowering their risk to carry your book by allowing returns.
Learn even more about book returns by visiting 
IngramSpark's helpful website.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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Poetry Book Design

Designing Poetry Books

As a designer I enjoy when I get to work on projects that allow me to stretch and flex my creative muscles. One such type of project is poetry book design! Poetry has experienced an upsurge in popularity during this time of pandemic and I've had the opportunity to work on a few poetry books recently. So, I thought I'd discuss the unique creative challenges that come with creating a book of poetry.
Poetry, being a work of art in itself, inherently contains much of the design in the way the author has written it. A very expressive form of writing, every carefully chosen word and specifically spaced or indented line helps to evoke feeling and meaning. Because each poem is an artistic entity unto itself the range of style and formatting can be quite vast.
With careful attention to each line, formatting poetry requires especially flexible design attention to ensure that the author's intended structure is, as much as possible, retained on the page. Poetry styles can vary significantly from poem to poem. Some styles are straight verse, some have short lines, some have staggered lines, some poems are very long and some only have one line. This can be a lot juggle when attempting to create a uniform book.
To ensure a beautiful book of poetry that is reflective of your work, a few considerations that we will discuss in our introductory meeting and that I will take into account as I design the pages are:
  • Trim Size
  • White Space
  • Position of page numbers and running heads/feet
  • Order of poems
  • Text and Page alignment
  • Hanging indentations for long lines that wrap to the next line
  • Page breaks for poems that require multiple pages
  • Facing pages for poems that require two pages
Poetry is a fun and particularly interesting challenge to plan and format with a goal that strives for balance on each page to achieve the overall best appearance for the work as a whole.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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Proofreading your self-published book – don’t overlook it!

Let's talk about proofreading for your manuscript. Many times self-publishing authors are tempted to forgo this step for one reason or another. Some want to save time, some don't want to spend the money, and others say they've had a friend or family member "look over it." But this important last step is better left to a professional because no matter how good an author is they will inevitably miss errors in their own work. A fresh set of experienced eyes will see things much differently and more clearly than the set of eyes that has been intensely focused on the work for a very long time.
Although hiring a proofreader isn't a requirement to self-publish your book, it is strongly recommended to drastically reduce these errors and give readers a positive reading experience, uninterrupted by annoying misspellings, poor grammar, and inconsistent writing style. Having your manuscript proofread should be the last step in the production phase. Think of it as quality control and the last line of defense against lamentable inaccuracies.
It's also important to remember that even after a professional has taken their passes over your manuscript, something may slip through. Perfection is a difficult, if not impossible goal and even the big publishers miss every now and then.

Pro Tip: Research and choose a proofreader who has experience in the type of work and in the genre that you have produced. Don't be afraid to ask them questions to determine if they are the right fit for your book!

Proofreading - is it a requirement to self-publish your book? No.
Do you need it? Absolutely yes.
Need help finding a proofreader? Check out the self-publishing resources on my website for referrals of professional book editors and more.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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BISAC subject codes

BISAC Subject Codes

BISAC Categories: Help your reader find your book!

When it comes to self publishing, properly categorizing your book is critical when it comes making sure your reader can find it. To assign specific subject codes to your book you'll use the BISAC (Book Industry Standards and Communications) subject codes. These are codes that the whole book industry, from bookstores to libraries, use to understand where your book fits on their shelves so that readers can easily find it.
These codes are updated periodically and the most recent list was published in December of 2020. According to the BISG.org blog, "This year’s update added 155 codes and modified 123 literals, with two inactivations across more than half of the 54 top-level sections. A total of 23 sections had at least one addition to the code list."
You can assign BISAC subject codes to your book in several places including in your ISBN setup, IngramSpark and KDP. There are literally hundreds of BISAC codes and it's important to get as specific as possible. For example, if you're writing a business book for nonprofits, you have these options for categorizing your book:
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / General
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Finance & Accounting
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Fundraising & Grants
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership
  • BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications

Pro Tip: Did you know that BISAC categories are different than Amazon Categories?

When you make your category choices in KDP, those are BISAC categories and Amazon uses those to decide which Amazon category to put your book in. In this initial set up you can only choose two categories, however you can easily request that Amazon increase the number of categories that they place you in by simply contacting them through your Author Central account.

Choosing the right BISAC categories is very important. Your choice factors into everything from appearing in keyword searches to where your book sits on the shelf. Visit the Book Industry Study Group website to view the full list of subject codes.

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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10 Tips for getting your Self Published Book Discovered.

10 Tips to Get Your Book Discovered Online

Choose effective keywords to help people find your book!

Keywords are one very important component of metadata that will help your book be successfully found  by your audience. Use these helpful tips to carefully research and select your keywords.

10 Tips for Selecting Keywords for your Self-Published Book

  1. You're metadata will be used in many places, so keep a master document on your computer so you have it handy when you need it. This method also makes it easy to add to and keep your metadata current.
  2. In KDP you can choose up to 7 keywords and phrases, but have a list of 10-20 strategically chosen high quality keywords and phrases on hand.
  3. Keep them generic words that readers would use when searching.
  4. Don't repeat words in the title & subtitle - they are already taken into account by search engines.
  5. Include synonyms and spelling variations.
  6. Don't include misspellings. Amazon will offer alternate spelling of misspelled words to the searcher.
  7. Make your keywords specific to your book. They should not include other author names or titles.
  8. Do use search words and phrases that readers will use together to find your book and enter them in a logical order.
  9. If your book is about a specific location be sure to include that.
  10. It's also good to know that keywords work together with your chosen BISAC category and may increase your books' discoverability. So get as specific as possible with your BISAC categories because they are used by many companies throughout the supply chain to categorize books based on topical content. We'll explore more about BISAC Subject Codes in a later newsletter.

Pro Tip: If you run out of ideas for keywords, take a look at your reviews! Your readers may use some great words to describe your book.

  • If you don't have any reviews, check out a similar author and see how their readers describe their book.
While it does take some careful research to find great keywords, it is well worth your time and effort to find and compile relevant and specific keywords.
Click here to read more about the metadata required for the success of self-published books.

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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Metadata for authors

Metadata – The Key to your Book’s Online Discoverability

Increase your book's discoverability with metadata!

Do you find yourself wondering how people will find your book after it is available for sale? A large and critical part of the answer is metadata. Understanding metadata and applying it properly is extremely important in the discoverability of your book.
What is metadata anyway?! It's kind of a mysterious and strange, "techy" sounding word that seems like it might be hard to apply. In short, metadata is data that provides information about other data. (Is that enough "datas" for you?) In the case of your book, it is all of the information that describes your book and includes these categories:
  • Title
  • Subtitle
  • Author Names
  • Description
  • Editorial Reviews
  • Author Bio
  • Keywords
  • Categories
  • Product details
  • Community Reviews
Google, Amazon and other sites have powerful technology that analyses all of this data so that it can show users of their services the most relevant content possible. All of the pieces of metadata that you assign to your book work together to help online sites know to show your reader your book. It then will help that reader determine if they want to read and ultimately purchase your book. So you can see why it is very important that each metadata category be fully and accurately filled out.
 
 

10 Tips for Selecting Keywords

  1. You're metadata will be used in many places, so keep a master document on your computer so you have it handy when you need it. This method also makes it easy to add to and keep your metadata current.
  2. In KDP you can choose up to 7 keywords and phrases, but have a list of 10-20 strategically chosen high quality keywords and phrases on hand.
  3. Keep them generic words that readers would use when searching.
  4. Don't repeat words in the title & subtitle - they are already taken into account by search engines.
  5. Include synonyms and spelling variations.
  6. Don't include misspellings. Amazon will offer alternate spelling of misspelled words to the searcher.
  7. Make your keywords specific to your book. They should not include other author names or titles.
  8. Do use search words and phrases that readers will use together to find your book and enter them in a logical order.
  9. If your book is about a specific location be sure to include that.
  10. It's also good to know that keywords work together with your chosen BISAC category and may increase your books' discoverability. So get as specific as possible with your BISAC categories because they are used by many companies throughout the supply chain to categorize books based on topical content. We'll explore more about BISAC Subject Codes in a later newsletter.

Pro Tip: If you run out of ideas for keywords, take a look at your reviews! Your readers may use some great words to describe your book.

  • If you don't have any reviews, check out a similar author and see how their readers describe their book.
While it does take some careful research to find great keywords, it is well worth your time and effort to find and compile relevant and specific keywords. You can then consider how these keywords may be used to form a high quality book description that further increases the chance that readers will be shown your book when they perform their searches.

For more information you can check out this helpful video from KDP University, and Ingram Spark's Free Online Self-Publishing Course.
 

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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Amazon Author Page

Do you have an Amazon Author Page?

Set up your Amazon author page to promote your book!

Did you know that you can have your own author page on Amazon? Yes you can - and it is pretty easy to set up. It only takes a few minutes and it's free!
Amazon Author Central enables authors to utilize the Amazon author page as a way to connect with readers. The Amazon author page is a valuable marketing tool that you can personalize. It's essentially a landing page on Amazon where readers can learn about you, see all the books you've published, see your recent blog posts if you have one, follow you and more.
Here's a list of the things that you can add to your page:
  • Books: After claiming your page you'll need to add your books to it by searching for the title or ISBN.
  • Bio: Use this section to enter a short bio. Make sure to include your website if you have one. Some people use this area to list upcoming events, new release dates, their social media links and contact email. Get creative!
  • Photos: You can upload multiple images. Include a professionally taken photo of yourself so people can see you and any other images that are relevant to you or your books.
  • Videos: If you have created a book trailer or have other videos that help you connect with your audience upload them here.
  • Blog: Do you have a blog with an RSS feed? Be sure to include it on your author page. Whenever you update your blog, the blog teasers that appear on the author page on Amazon update automatically, within 24 hours of being posted on your blog.
  • Customized URL: An author page URL is an easily shared link to your page on Amazon.com. It can be customized with whatever you wish it to be as long as it hasn't been taken by another user. In that case you'll need an alternative. Use your author page URL in your email signature, blog posts, Facebook posts and tweets.

Pro Tip: Write under a pen name? You can manage up to three pen names within a single Amazon Author Central account.

Amazon Author Central is an easy to use, valuable marketing tool for creating credibility, and driving sales of your books. To get started sign in with your amazon account here: https://authorcentral.amazon.com/
 
 
 
 

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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What goes on your front cover?

Tips for book cover design success.

Last month I talked about what content to include on your back cover, so, naturally, I thought I would expand on the important elements to include on your front cover. As with the back cover, it is critical to know who your audience is as you begin developing the copy and design of the front cover.
Because it is the first thing that potential readers will see, everything that is placed on the cover needs to be well thought out and intentional. The actual visual approach that you take with the design will vary depending on if your book is fiction or nonfiction, but in both cases the front cover should immediately speak to your audience when they see it.
Here are some things to include:
  • Title. The title will want to be the most prominent element on the page and set in a font that is fairly simple and easy to read. Keep in mind that if you are selling your book online the front cover will be thumbnail size when presented to online shoppers in browsers and reading devices. Therefore the legibility of the title needs to be crystal clear in both the larger printed version and the digital thumbnail size.
  • Subtitle (if applicable). This element is #2 in priority after the title. It also wants to be very legible and easy to read at small sizes. Often the subtitle is set in a smaller less "fancy" font than the title, but is still complimentary to the title. The design of the title and subtitle work together to create a typographic grouping that works with and enhances the rest of the design.
  • Series Number (if applicable). If your book is part of a series you can choose to include this information on the front cover. Usually it is quite small and worked into the typographic design of the title and subtitle or, in some cases, across the top of the page. Some authors choose to only put this on the spine or back cover, but if your book's fans will mostly be reading it as an ebook it can be helpful for them to see the series number on the front cover.
  • Endorsement. If you have an endorsement from a person with a well-known name, great for you! Endorsements can help add credibility to your book and it may work well to give a big name endorsement some prominence on the front cover, but limit it to one and keep it short. Start collecting endorsements and reviews early!
  • Author Name. Of course readers will want to know who the author is! This element is most commonly placed in the lower third of the front cover. Unless you are a super well-known and established author, the prevailing advice is to keep the author name small.
  • Design. Buyers do judge books by their covers! All of the previously mentioned elements need to work seamlessly with the overall design of the book. Hire a professional book cover designer to avoid a front cover design that is easily recognized as amateurish. The design of your book cover can be made up of images, or illustrations, it can be strictly typographic, or it can be a combination of all these things. Whichever direction you choose should reveal the tone of your book right away so that upon first glance the reader can instantly get a sense for the content inside. The design should also be reflective of other books in your genre - similar, but distinct, so that it "fits" with the other books on the shelf and also stands out. Finally - don't forget to look at a gray scale version of your cover - some e-readers don't display color, so the cover must still look good and be readable in gray scale.

Pro Tip: Don't try to do too many things on the cover design. Any image or illustration should only hint at the story inside the book. To create impact, try to limit the cover design to one striking image or symbol.

 

After the audience is defined and the research and planning is done then is it ready for the design phase. When I design the front cover of your book some of my goals include:

  • Readability of the title font
  • Seeking creative continuity from the front cover, over the spine and onto the back cover (and inside/outside flaps if it's a dust jacket).
  • Making sure the cover scales down to smaller sizes well.
  • Creating a cover that is unique but fits in the genre.
  • And finally...ensuring that you - the publisher! - absolutely love your book's cover design.

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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Back Cover Copy – What goes here?

Learn about which elements should go on your back cover to help sell more books.

Ever wonder what to put on the back cover of your book? This area should be used as a marketing tool that helps people see the benefits of buying your book. The copy that you put here should be aimed specifically at your audience, using language that they resonate and connect with. Ultimately, the back cover content is what sells the book. After the front cover or spine has snagged their attention, the copy that appears here will hopefully seal the deal and result in your reader making the purchase. And, because attention spans are short, this content needs to be easy to quickly read.
Here are some things to include:
  • A tagline. Appearing at the very top of the page, use an enticing one or two line sentence to provoke interest or intrigue. Keep it short to grab your reader's attention and pull them further down the page into more details about the book.
  • A book summary or blurb. This one or two paragraph block should be written with your reader in mind. However, it shouldn't be written in the same style as your book. Think of it more like ad copy, and to write effective ad copy it is critical to know who your reader is and then talk directly to them using language that they'll relate to. The book summary can help your reader understand why they want to buy your book and communicate to them how this book will benefit their life.
  • Reviews, endorsements, testimonials. Include 2-3 of your best reviews on the back cover. These short statements of praise from others helps add a feeling of credibility to your book. Seeing that other people, maybe some of them well-known, have read, endorsed and recommend your book, builds a sense of trust with your potential reader. Be sure to include your reviewer's name and credentials if they have them.

Pro Tip: Obtaining reviews, testimonials and endorsements can sometimes be a lengthy process. Don't wait until your cover is ready to be designed to ask people for these. Plan ahead and start early so they are available when your cover is ready to be designed.

  • Author biography and photo. Give people a way to start getting to know you as an author. Include a short bio about yourself and why you wrote the book. Keep it brief and clear, saving the longer list of achievements and story for your "About the Author" page in your book or on your website. Use a simple, professionally taken head shot for the photo.
  • Publishing Information. This section is for your ISBN bar code and could include the bookstore category, price (if you choose to include that), and your website address.

 

After you have all of the copy for the cover, only then is it ready for the design phase. When I design the back cover of your book some of my goals include:

  • Maintaining visual continuity that may come from the front cover and/or elements of the interior style. 
  • Keeping the information on the back cover easily digestible with the most important copy presented in a way that grabs the eye. 
  • Using various design techniques to eliminate any potential for an overcrowded, or cluttered feeling.

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

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