fbpx
Open post

Capture Your Reader’s Attention with Stunning Cover Design

Why Invest in Professional Cover Design?

A compelling cover does more than catch the eye; it speaks to the heart of your prospective readers, inviting them into the world you've created. With a blend of artistry and strategy, a well-designed cover can make your book stand out while fitting seamlessly within your genre. It's about creating a visual narrative that resonates with your audience, encouraging them to explore further.

How I Can Assist You

With my expertise, we can navigate the intricacies of cover design together. From understanding your book’s essence and target audience to selecting imagery and typography that amplifies your story I'm here to bring your vision to life and be your guide through the process to ensure your cover is not just beautiful but effective.

Here are some ways that we will collaborate on your book cover:

It's Not Abut Us book, audiobook cover, and ebook designPersonalized Cover Design: Your book's genre, target audience, and core message guide my design strategy. I delve into the specifics, from genre norms to the subtleties that make your book unique, crafting a cover that not only captivates but also communicates.

Technical Expertise: Transitioning from manuscript to print or eBook format is seamless when you work with me. I handle the complexities of file creation and formatting, ensuring your book is ready for platforms like Amazon's KDP and IngramSpark, without the technical headaches.

collaboration between book designer and authorCollaborative Process: Your vision is paramount. Through regular updates and open communication, I ensure that the design aligns with your expectations, incorporating your feedback and providing revisions to perfect your cover and interior layout.

Showcasing Success

Every project is a story of collaboration and creativity, resulting in covers that not only captivate but also sell. For a glimpse into the transformative power of exceptional cover design, I invite you to explore my portfolio of recent projects and discover how I've worked together with authors to elevate their visions into captivating visual stories.

Ready to Transform Your Cover?

Embarking on your cover design journey is just an email away. Contact me to discuss how we can turn your vision into a visual masterpiece that attracts and delights your target readership.
I would love to be a part of your publishing adventure and look forward to creating something remarkable together!

 

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post

Discover the Pros and Cons of Digital and Offset Printing

Few things are as exciting as opening the box holding copies of your freshly printed, self published book! After all the months, maybe years, of crafting and developing your story and making careful and intentional choices in its production, it is so satisfying to finally hold the finished book in your hands. In this newsletter we will explore common options for printing and some important differences between them that will empower you to make choices that will help bring your book to life and save you potential disappointment from unexpected results.
Self-publishing authors are faced with many choices during the production process of their book. An important one is the choice between digital or offset printing. While both methods have their pros and cons, the decision ultimately depends on personal preferences and budget. Here's a quick breakdown of each:
Print on Demand (POD) platforms like Ingram Spark and KDP have made self-publishing more accessible than ever before. They offer user-friendly tools and affordable options, allowing authors to publish their work and reach a wide audience through extensive distribution channels. However, it's important to note that POD books can differ significantly in quality compared to books printed traditionally with an offset press. POD relies on digital printing, which is cost-effective for small print quantities but unfortunately lacks reliable consistency in the final product. POD companies also work with multiple printers to get the job done. Each book is printed individually as its own print run and the machine is not calibrated between runs making it impossible to guarantee consistency between printers and runs. Nevertheless, readers will likely never see the book they have purchased side-by-side with the same book that may have been printed elsewhere, so the differences may go unnoticed to them.
Offset printing is ideal for larger print runs and delivers high-quality results. It offers greater consistency and precision in color reproduction throughout the print run. Offset presses also provide options for a wider range of colors and higher quality paper choices. However, with this method there is a large upfront expense, you'll need storage for the printed books, the lead times are longer, and you will need to arrange your own distribution for the book.
In summary, print on demand allows for quick, flexible publishing and easy distribution at a low cost. It's suitable for printing a single copy or a small quantity, and you can even dropship a book anywhere that you like. It will be a fine looking book but, it may not meet your desired level of quality. Offset printing ensures a high-quality product but requires printing a large quantity, storage space, and a higher upfront investment. Additionally, you'll need to manage the distribution process yourself.

 

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post
Tips on how to prepare your manuscript for the book designer.

Preparing Your Manuscript for the Book Designer

So you've finished writing your book and are ready for the layout and design stage. Before you send it off to your formatter there's a bit of "house cleaning" to do first to ensure that they can clearly see and understand the formatting needs of your book. Remember, the designer is not as familiar with your content as you are, so preparing a clean document to send to them saves time (and cost) and helps eliminate guess work or misunderstanding of how an item is intended to look on the page.
So! roll up your sleeves and get ready to clean up your working document.

Tips for preparing your manuscript
for the book designer.

  • Send the final and complete manuscript in Microsoft Word. Including all the front matter, the book block and any back matter. If your chapter has titles, include a table of contents, but don’t add the page numbers. This is one of the last things your designer will do after all of the text is set.
  • Organization and consistency is key. Manuscripts that are complex, especially non-fiction can become messy very quickly and, if not organized properly, can make it difficult for your designer to know how to proceed. So make sure that each element, such as chapter titles, section titles, each level of subheads and bullets, quotes, or other similar content is formatted the same throughout.
  • Make sure the information hierarchy is clear. For example, with part titles and numbers, chapters titles and numbers, sub-heads, and sub-sections it is important to make sure each of these elements is formatted the same way throughout the manuscript - and each are different from one another. The idea is to make it so the designer can easily spot the distinct parts and format them accurately.
    • For example: Format all part titles bold and 24 points, then make all chapter titles bold and 20 pt, so when the designer looks at your Word manuscript, they can easily see that those two items are not the same thing.
    • The same would be true for subheads. To indicate which is which, maybe format level one subhead as bold and 14 points, and then perhaps make level two subheads italic and 12 points.
  • If you’ve used unusual characters, foreign letters or words or other symbols, point these out to the designer.

Format the manuscript simply

  • Use only one font throughout the manuscript. Times New Roman is just fine. It can be used for everything - the chapter titles, subheads, everything. If a complimentary font is desired, this will be communicated before the project starts and the designer will apply it appropriately in their professional layout software.
  • Use of bold and italic is perfectly okay. The designer can easily see and retain that formatting.
  • Tables should be formatted simply with no extra spaces or tabs in the cells
  • If there is a pull quote or a boxed text feature, indicate this in your manuscript by typing [boxed text starts here] before the text that should be boxed, and [boxed text ends here] after that text.

Things to avoid:

  • Tabs or multiple spaces to indicate indents.
  • Double spaces after periods.
  • Hard returns. These are not "real" paragraphs and usually happen on accident when you press shift + enter to force text to drop to the next line. If these exist in your document its hard to tell if you meant to start a new paragraph or you simply wanted a specific word to be on the next line.
  • Make sure to hit the enter key once after a paragraph.
  • Multiple fonts. Please only use one font for your entire manuscript. Your designer and you will discuss fonts before your project begins.
  • Text boxes or Word art. These are available as formatting tools in Microsoft Word, but will not translate well upon import to professional layout software. If you need something special such as boxed text or other special formatting use the method described above to show your designer where it should be placed and speak with them to communicate your intention.
  • Microsoft Word is not a great layout tool. As much as you may want to, please don’t try to predesign the pages in book form. This is your designer's job and all your hard work will only have to be stripped out of the manuscript before it can be worked with in professional layout software.

Images:

  • Do not place images into your Word Document. Instead include the image name and its caption in your manuscript in the area where the image should appear.
    • For example: [imagename.jpeg, caption text]
  • Send the high resolution files (minimum 300dpi) in a zip file to your designer separately.
  • Name your images with the chapter number and something short that describes what is in the image.
  • Make sure you have permission to use any photo that you send. Do not send images that you find in a Google search. These will likely not be high enough resolution and you probably won’t have the necessary permissions to use them in your book.
  • If you need stock photos ask your designer for a trustworthy site to find the image you need. The price can range all the way from free to much more expensive, but generally you can find what you need for only a few dollars.
Pro-Tip: If your book has several images, provide a separate document to your book designer that has a list of every chapter and the images that should appear within each of those chapters. For each image, list the name and order of appearance.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post
Understanding book returns

IngramSpark’s Book Returns Explained

When setting up your title on Ingram Spark, have you found yourself confused about the return options and their associated costs?
First, let's understand what book returns are and why they exist. Ingram Spark has the option to allow booksellers to return books. The book seller buys books to sell and if those books aren't selling, they need to be able to return them.
As a business owner they make calculated risks when determining which books to stock. A new or unknown author is more of a risk than an author with an established repertoire. Booksellers are more likely to take that risk on a new author if they can return those books if they don't sell.
If you, the publisher, choose to allow returns, please note that there are costs associated with that option. Therefore, it is very important to understand each option so you can make the right choice for your situation.
When you opt to allow returns IngramSpark will charge you for the wholesale cost of returns plus any applicable shipping and handling fees.
The three choices for book returns available to you on IngramSpark are:
  1. No or Non-Returnable: IngramSpark will not accept returns from booksellers.
    • Cost to you: none.
    • IngramSpark will not accept returns from booksellers.
  2. Yes – Deliver: Your titles will be sold on a returnable basis. If the book is returned it will be shipped back to you. (This return option is only available for books sold in the United States or Canada).
    • Cost to you: Wholesale cost of the book + $2.00 per book shipping and handling charge (when returning to a US address) or $20.00 per book shipping and handling charge (when returning to a non-US/international address) Be careful with this option as the costs can potentially add up quickly.
    • Book returns will be deducted from your publisher’s compensation for sales in the month that the return is shipped to the publisher.
  3. Yes – Destroy: Your titles will be sold on a returnable basis. If the book is returned they will be shipped back to IngramSpark and destroyed.
    • Cost to you: Wholesale cost of the book. No shipping & handling. This is the preferred choice of many authors.
    • Book returns will be deducted from your publisher’s compensation for sales in the month that the returns are received from the retailer.
The opportunities and risks that these options enable should be weighed out with your goals for your book. Some say that if you are not marketing heavily to bookstores they will be less likely to order a book from a new author and in that case, it may not be worth the financial risk to allow returns. On the other hand the much larger reach that a bookstore will most likely have over yours may be worth lowering their risk to carry your book by allowing returns.
Learn even more about book returns by visiting 
IngramSpark's helpful website.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Open post

Personalize your book

Make it special! Personalize it.

Did you know that Ingram Spark allows you to create and send personalized copies of your book. It's easy to do, inexpensive at only $1 per book, and is a great way to add a special touch when you want to.

Choosing this option adds one additional page with your personalized content and inserts it as the very first page of your book at the time it’s printed. It will only be added to that specific book and not books that are ordered through other retailers. You can add text and even an image! Simply click “Personalize It!” when placing your order.

Some ideas offered by Ingram Spark include:

  • One-Off Dedications, such as a special inscription for a friend or give-away winner.
  • Letters to Readers - think book club members.
    or
  • Commemorate an Occasion, such as an event where you will be speaking or your books will be available for sale.

There are many possibilities and ways to get creative!

Want more tips like this? Subscribe to my monthly book design newsletter.

Help for Independent Presses

Book Design & Production

Have you written a nonfiction or fiction manuscript? After it has been professionally edited, I can design the interior pages and cover, plus guide you through the maze of book publishing and printing. To get started, contact me to discuss your project and my helpful guide for authors.

Scroll to top